Job searching is a roller coaster—a ride filled with ups, downs, twists, turns, and moments that leave you hanging upside down. In the midst of that wild ride, there are also moments of real clarity.

What I ride, and what I have added to set my bike up exactly how I like it.

If you're a motorcycle rider, you'll have heard the advice to “ride your ride.” What does "ride your ride" mean for marketers? Here are some thoughts from my recent travels.

Don’t have the time to read about each day? Here’s the condensed version for the TL;DR folks.

The last day of my trip. Through NY, PA, NJ and through the Holland Tunnel into NYC and home.

Toronto, ON, crossing back into the USA in Buffalo and over to Painted Post, NY for my last night on the road.

Sault Saint Marie, ON, the north channel of Lake Huron to Sudbury, ON and the Georgian Bay to Toronto

Thunder Bay, ON, and around the north shore of Lake Superior to Sault Saint Marie, ON

Minneapolis, MN to Duluth and along Lake Superior to Thunder Bay, ON

An early morning ride from Mitchell, SD to Minneapolis, MN to meet former colleagues for lunch.

Custer, SD through Badlands National Park and the Minuteman Missile National Historic Site to Mitchell, SD

Custer SD, the Needles Highway, Iron Mountain Road, Mount Rushmore and the Crazy Horse memorial.

Spearfish SD to Devil's Tower, WY. Then, back through Spearfish Canyon and down to Custer, SD.

Sheridan, WY to the Little Bighorn Battlefield National Monument, and a long, hot ride over to Spearfish, SD

Through the Wind River Canyon and over the Bighorns to Sheridan, WY

A long day. From Salt Lake through Park City and into the flattest parts of Wyoming. And the wind!!!

A few days in Moab with Scott and Tom while my bike was in the shop.

Over the Teton Pass to Pocatello Idaho

Leaving Yellowstone National Park. Visiting Grand Teton National Park and Jackson Hole WY

Three days in Yellowstone National Park. It’s an experience I will remember forever. Go! Go!